FuseClub Rewards | Branding & Visual Design

FuseClub Rewards is a tier-based loyalty program for traveling nurses and allied health professionals that translates the hours clinicians work into points, unlocks tier milestones, and delivers cash bonuses and exclusive perks as travelers progress. The experience makes hard-earned hours feel recognized and rewarding, while strengthening traveler engagement with the Fusion brand.

I led the branding and visual direction, developing the visual system that communicates the program’s value in a way that resonates with healthcare travelers.

• Created a distinctive program logo tailored to the FuseClub experience

• Built an identity that could be adapted across digital platforms and marketing touchpoints consistently.

• Designed graphics that help travelers understand how the program works without overwhelming them with complexity.

• Worked on campaign visuals that reinforce key program benefits like automatic points for hours worked, tier bonuses, and exclusive perks.

• Ensured the system translated seamlessly across web, app, email, social and digital ads including visuals optimized for different layouts and screen sizes.