Re-engagement Campaign

I led the branding and visual direction for a major campaign under the Fusion Medical Staffing brand. The Re-engagement campaign’s goal was to awaken and re-engage dormant leads through targeted email and digital ads that highlight unique Fusion perks. Travelers within our audience received emails that included information on our unique selling points and directed users to complete a form to capture lead/contact details. All with a goal to give our sales team more qualified leads.