Waterway Café Branding Concept

Created a playful, diner-style brand identity for Waterway Café, a small café focusing on coffee, baked goods, and casual dining. Developed a funky “W” logo inspired by the flow of a canal, integrating it with a sandwich motif for instant restaurant recognition. Designed supporting brand elements, including abstract patterns using the “W” and sandwich shapes, and humorous black-and-white illustrations for café décor. The concept balances quirky, approachable visuals with clear branding cues for a memorable café experience.